When I was about 11 I got sick of people asking me if I wanted to be a journalist like my parents. So I decided I would never be a writer. I went into charities instead. In communications. Where I… wrote. A lot. Apparently, there was no escape.

I write copy for a wide range of supporter facing and policy communications including but not limited to:

  • Email journeys (especially variations for testing)
  • Google and Facebook ads
  • Website and SEO related content
  • Campaign and donation pages
  • Policy briefings or any advocacy related content that needs to set out complex issues with clarity and impact.

I start all writing projects by clarifying the right audience, tone and channel to deliver effective copy that achieves your goals.