When I was about 11 I got sick of people asking me if I wanted to be a journalist like my parents. So I decided I would never be a writer. I went into charities instead. In communications. Where I… wrote. A lot. Apparently, there was no escape.
I write copy for a wide range of supporter facing and policy communications including but not limited to:
- Email journeys (especially variations for testing)
- Google and Facebook ads
- Website and SEO related content
- Campaign and donation pages
- Policy briefings or any advocacy related content that needs to set out complex issues with clarity and impact.
I start all writing projects by clarifying the right audience, tone and channel to deliver effective copy that achieves your goals.