I’ve had quite a few different jobs in non-profits in both London and Dublin. The job titles I’ve had include digital, campaigns, advocacy and communications. They’ve all involved learning various different skills but basically they’ve all been about two things: strategy and communications. What I’m good at is joining the dots across communications.
Whatever channels you’re looking at, I can help you work backwards from where you want to be to how you’re going to know when you get there and all the steps in between. In other words, figuring out what you want to do and then understanding the right channels to reach the right people with the right message.
It’s not rocket science, but I know from experience that when you’re in a busy organisation it’s sometimes hard to step back and figure out the best use of the resources you have. And even when you come up with a plan, you still don’t always have the time to get it done. That’s where I can help.
I’ve worked in-house for Refugee Action, The Children’s Society, Macmillan Cancer Support, Barnardos Ireland, One Family and Bodywhys – The National Eating Disorders Society of Ireland.
As a freelancer I’ve worked with organisations including Dogs Trust Ireland, ClientEarth, Dementia UK, Versus Arthritis, Praxis, Reprieve, Ethical Trading Initiative, Child Rescue Nepal, Fairtrade Foundation UK, War on Want, Liberty, ShareAction, NSPCC, Greenpeace International, Ethical Trading Initiative, New York Lawyers for the Public Interest (NYLPI) and Women for Election.
As an Engaging Networks Account Services Accredited Partner, I can help you recruit and retain supporters through effective strategy, optimised campaign and fundraising pages and integrated emails, including email journeys that keep people engaged and encourage them to donate to your cause.
Catherine helped us re-engage our US list by analysing data and developing an appropriate email strategy. She then led on copywriting to put that strategy into practice. The end product is a supporter list that once again engages with campaign emails. She was a pleasure to work with and I would recommend her to anyone looking to improve engagement over email.Colette G. St-Onge
This year (in 2020), Catherine provided our newly formed Digital Fundraising Team with invaluable support to help transform ClientEarth’s email marketing programme. From bespoke storytelling training to developing thoughtful, compelling email communications journeys as well as diving into specific emails (often last minute) to help us improve their performance, Catherine excelled in her role. An absolute star, thank you.Tim Jenner
Catherine worked with Women for Election during the recent elections, and was a huge asset to us. She helped shape our messaging, managed supporter emails, updated our website – generally looked after our communications during a particularly hectic time. She was able to quickly understand our organisation, our priorities and our approach. Would be delighted to work with Catherine again.Ciairín de Buis
Catherine got to grips with our particular needs very swiftly, developing a simple process through which we engaged effectively with key stakeholders. Her recommendations saw us make a number of changes to our website and marketing approach which are working very nicely for us. Thoroughly recommended.Alan Sadler